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Meet Mel

I'm a passionate creator specialising in social media content. With a keen eye for detail, I strive to capture moments that tell compelling stories.

My work reflects creativity, authenticity, and a deep understanding of visual aesthetics.

From concept to execution, I am dedicated to producing high-quality content that resonates with audiences.

With years of experience in the industry, I bring a unique perspective to every project.

 

Let's collaborate and bring your product to life through captivating content.

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content clients &partners

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Model Mel

Eleven years ago, my silver hair pulled me from behind the scenes as a Stylist to in front of the camera. At 52, I was asked to rock a bikini alongside women half my age. I'd been conditioned to think I was too old, but embracing the moment changed everything. The image went viral because it challenged norms—women in their fifties weren't expected to look confident, youthful, and carefree.

That moment sparked my mission: "To be what I wanted to see in the world." I wanted to prove that mid-life women weren’t invisible, especially in advertising. We’re a new breed—self-assured, comfortable in our skin, unbothered by outdated opinions.

I redefined how I saw myself, from skincare and wardrobe to attitude. I chose modelling jobs that reflected vitality and rejected roles that boxed silver-haired women into outdated stereotypes. Instead, I modelled lingerie, swimwear, played a mechanic, an art dealer, and a cool Christmas granny for Bonds.

In 2021, I partnered with DB Cosmetics for their pro-age beauty campaign—celebrating confidence at any age.

Now, five years into life back in Tassie, I've somewhat taken my foot off the gas modelling wise but I’m so proud to have helped spark something bigger. Silver hair is everywhere, represented in social media and advertising. I know I helped to light the fire, mid-life women are owning their space, showing future generations there’s nothing to fear in ageing—only more to celebrate.

CLICK HERE

to view some of my past modelling work

 

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Blog Posts

    Embrace Age Interviews
    8 women over 50 share their insight on ageing

    One of my proudest achievements was to produce an eight-part documentary series interviewing 8 women I think embody Embracing Age, from Irene Patsilides founder of Mirenesse Cosmetics to Janet Roach a Real Housewife of Melbourne. I went under their bonnets to gather insight on how they gained their confidence, there’s laughter, tears and a lot to learn about embracing age, through their insignt, life tricks, tips and hacks along the way.

    *directed by dan brophy

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    contact

    po box 432, launceston, tasmania 7250

    mel@melbrady.com

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